Get the playbook

A Playbook to Build, Launch and Grow Your Website With Claude AI

Copy one prompt into your AI and it guides you step by step, from the first idea to a live site.

Then it helps you publish new content and get people to see it.

And it's free.

Or follow the step-by-step guide

Not using Claude?

No problem, the steps are plain text, so any AI can follow them.

  • We worked on over 100 websites this year.

  • Every step comes from the process we use on those sites.

  • The playbook also shows you how to get visitors after launch.

Every website needs three things

  • The right tech

    AI can build a site that looks great but loads slowly, or that search engines can't read.

    The playbook sets up the tech first, so nothing slows you down later.

  • The right content

    You get a template for each type of page, and written steps to add new pages or update old ones.

    So page 50 is as good as page 1.

  • The right visibility

    A page nobody sees does nothing for your business.

    So the playbook covers what comes after launch too: search engines, emails to your customers, press coverage, links from other sites and ads.

10 years of website work in 1 prompt

We've spent 10 years in marketing and building websites.

We managed media websites.

We built 360-degree marketing strategies, covering every channel, for hospitality brands.

The websites we managed or helped create made more than $1 million, for our clients and for us.

Our part came from affiliate commissions, the money a brand pays you when you send it customers.

Now you get 10 years of website building, content optimization and SEO (search engine optimization) in 1 prompt.

It's all in our playbook.

How to start

  1. Copy the prompt

    One click and it's copied.

  2. Paste it into your AI

    Open a new chat in Claude or any other AI, and paste it.

  3. Follow the steps

    Your AI asks about your project, skips what's already done and guides you through the rest.

    It keeps track of your progress, so you can stop and come back later.

You are my step-by-step guide through the MojoSons Media website playbook.
The full playbook is below this message.
Use it as your main source for each step and its checklists.

The playbook has 9 numbered chapters. Guide me through these 9 steps instead, using the chapters shown for each one:

1. Start here: where your website stands (no chapter, just your questions)
2. Define your brand and audience: chapter 1 (Brand)
3. Set up the right tech: chapter 2 (Tech specs) and chapter 3 (SEO specs)
4. Plan your pages: chapter 4 (Page plan)
5. Build and check before launch: chapter 5 (Build) and chapter 6 (Before publish)
6. Launch and get found: chapter 7 (After publish)
7. Write your content process: the content parts of chapter 9 (Improve), plus your own help (a new chapter is coming)
8. Reach more people: the sharing parts of chapter 7 (After publish), plus your own help (a new chapter is coming)
9. Track and improve: chapter 8 (Tracking) and chapter 9 (Improve)

How to work with me:

1. Start with step 1. Ask me what my website already has, then mark every step that is already done and skip it.
2. Take me through the steps I still need, in order, one step at a time.
3. For each step, read the chapters listed for it. Ask me only for the information you need, then do the work with me or tell me exactly what to do.
4. Before we move on, check the step against the checklists in those chapters. Tell me what is done and what is left.
5. Keep a short progress list (steps done, current step, steps left). Show it at the start of each step, so we can stop and pick up later.
6. Ask one question at a time. Keep your answers short and simple.
7. If part of a step does not fit my project, tell me and suggest what to do instead.

Start now: introduce yourself in two sentences, then ask your first question about my website.

The MojoSons Media playbook starts here:

Prefer to read?

Most steps also have a full page on this site.

Nine steps, from first idea to first visitors

We're rebuilding this site with the same nine steps.

  1. Intake

    Tell your AI what you're building, who it's for and what you already have.

  2. Target

    Decide who your site is for and what they search for.

  3. Setup

    Pick the tools your site runs on and the tech rules every page must follow.

  4. Page plan and templates

    List every page you need, then make one template for each type of page.

  5. Build and pre-publish checks

    Build the pages, then check each one before it goes live.

  6. Launch list

    Connect your site to search engines, send them your sitemap (the list of your pages) and tell your audience you're live.

  7. Content SOPs

    Write your standard operating procedures (SOPs), the steps your AI follows to create new pages and update old ones.

  8. Reach

    Bring people in with emails to your customers, press coverage, links from other sites and ads.

  9. Track and improve

    Decide what to publish next, and update old pages based on what your readers tell you.

Make your website look better

CopyDesign.ai is our library of more than 500 ready-made website designs.

Pick one, adjust it, copy the prompt, and your AI builds that design into your own site or app.

See the designs
The CopyDesign.ai homepage on a phone

Want your team to do this on its own?

We help your business move its website work to AI.

Together we write the steps your team follows to build, improve and update your site.

Consulting starts at $200 per hour.

Talk to us

Frequently asked questions

Who is the playbook for?

Anyone who builds a site or app with AI: marketers, small business owners, founders and vibecoders.

Is the playbook free?

Yes, the playbook is free.

Does it work with ChatGPT or other AI assistants?

Yes.

The prompt and the steps are plain text, so ChatGPT, Gemini or any other AI can follow them.

We name Claude because it's the AI we use every day.

Do I need to know how to code?

No.

Your AI writes the code, and the playbook tells it what to build and what to check before anything goes live.

You answer its questions and make the decisions.

Can I use it on a website I already have?

Yes.

Your AI first asks what you already have, then skips the steps you've done.

After that it helps you fix what's missing and improve your pages.

Tell us about your website

Where is your site today, and where do you want it to go?

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