The Playbook / Page plan
4. Page plan
Every URL, every section, every legal page. Decided before the build starts.
Before building: the complete list of URLs the site launches with, and the sections each page carries. No page gets built that is not on the list; no list item ships unchecked.
Steps
- Research the SERP for each topic (Google Trends, Ahrefs, Search Console on existing sites). A page earns its slot only if the SERP shows dedicated pages, 600+ words are possible, and it cannibalizes nothing.
- Write the URL list: one line per page, with slug, target keyword, template, priority.
- Add the mandatory legal pages to the list: privacy policy always; terms, cookies, disclaimers per project type and jurisdiction (Termly generates drafts). Record every deliberate "no".
- Define the ordered section list for each URL (hero, proof, FAQ, CTA...).
- Draft the internal link map: source page, target page, anchor.
Done when
- ☐ URL list complete with slug + keyword + template per page
- ☐ Legal pages decided and listed
- ☐ Sections defined per page
- ☐ Internal link map drafted